A Normative Methodology for Modeling Consumer Response to Innovation
نویسندگان
چکیده
منابع مشابه
A Normative Methodology for Modeling Consumer Response to Innovation
2Consumer response determines the success or failure of new products and services. This paper proposes a methodology which integrates knowledge in the fields of psychometrics, utility theory, and stochastic choice theory to improve the design of new products and services. The methodology consists of a consumer response and a managerial design process. The design process is one of idea generatio...
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ژورنال
عنوان ژورنال: Operations Research
سال: 1977
ISSN: 0030-364X,1526-5463
DOI: 10.1287/opre.25.4.579